Robinson Department Stores Robinson Lifestyle and Robinson Online leveraged seasonal event to bring excitement to the retail market and contribute to the country’s positive economic growth. In the light of Chinese New Year celebration, Robinson aims to capture Thai-Chinese shoppers, both families and the Millennials this season, as they have great spending potential and high spending needs, with the latest campaign, “Robinson The Great Chinese New Year 2021” running between 29 January – 21 February 2021 at all Robinson Department Stores (except Jungceylon Patong) and Robinson Lifestyle nationwide, as well as on Robinson Online on 29 January – 12 February 2021.
Mr. Stephane Jubert, Head of Marketing – Brand Communication, Robinson Public Company Limited under Central Retail, explained, “For Robinson The Great Chinese New Year 2021 campaign, themed ‘Luck & Love,’ shoppers will enjoy shopping in the New Normal style. Campaign’s highlights include the lavish store decoration with thousands of beautiful The Great Chinese lanterns, the symbol of fortune and prosperity, and various activities. For any in-store spending of more than 800 baht, customers will enjoy a chance to win 100-baht discount (limited availability) at Lion Dance activity on 12 February at 15 participating Robinson Department Stores. Additionally, Chinese Market features a collection of fashionable items at up to 30% discount for Chinese New Year from leading brands, such as DEFRY 01 WOMEN, Expressions, Lolita, Estimate, Simplicity, Sanrio, and Enjoy until 12 February 2021 at Promotion Area, 2nd Floor, Robinson Department Store Rama IX. Moreover, Robinson Department Store also introduces the selection of items under the Luck & Love concept to celebrate both Chinese New Year and Valentine’s Day for popular product categories, such as home appliances and home decors, cosmetics, watches and accessories, and small appliance. Exclusive promotions and activities, as well as beautiful decoration will definitely provide a special shopping experience to everyone. All of which will hopefully increase spending and number of shoppers at our locations throughout the campaign.”
Robinson The Great Chinese New Year 2021 campaign at Robinson Department Stores offers various deals and promotions. Shoppers will enjoy up to 30% discount for latest items, while The 1 Members and Central The 1 credit card holders will enjoy additional discount and cash-back credits of up to 8,500 baht when spending on participating product categories per conditions applied and receive additional 1,000 The 1 points when shopping via The 1 Application for three consecutive days. On Lucky Days (12 – 14 February 2021), shoppers will receive Prosperous Windmill Pendant worth 580 baht when spending more than 3,500 baht. Additionally, shoppers who shop via DOLFIN Wallet application and spend more than 2,000 baht will receive an online discount of 200 baht. Between 1 February – 30 April 2021, shoppers who make payment of at least 40 baht with DOLFIN Wallet application at Robinson Department Stores will receive a chance to open FINBOX, worth up to 100 baht in cashback (limit: 5 chances/person/day and 30 chances/person/month. Lastly, for this campaign, AIS 5G, DTAC, and KLOOK customers will receive 100 baht, when spending more than 2,000 baht, and enjoy up to 30% discount from The 1 and other participating credit cards.
“Shoppers can also shop at ease through all platforms, as the strict measures to prevent the spread of COVID-19 have been implemented throughout our department stores with our “Clean & Confident in Every Square Meter at Robinson” to ensure hygiene and safety for our in-store shoppers. Measures include strict screening, social distancing, close monitoring, constant cleaning at high-risked areas, and reducing touch. Additionally, Robinson With You During COVID-19 will also serve you the omnichannel experience to adapt to every lifestyle and preference of our shoppers under different circumstances. The latest service added to the array is the Personal Shopper service at 1425 to accommodate all our shoppers and recommend special privileges and promotions. Customers can also enjoy their shopping experience via our website (www.robinson.co.th), Chat & Shop at Line @Robinson, Call & Shop at 1425, Facebook Live and Facebook Inbox at Robinson Department Store Facebook page, as well as Drive-through pick-up service for customers who wish to pick up their items at every branch nationwide.
On the other hand, Robinson Lifestyle Mall offer eat-shop-play experience as a one-stop destination throughout “Robinson The Great Chinese New Year 2021” campaign. Ms.Sirada Srithongchai, Head of Mall Marketing, Robinson Lifestyle under Central Retail, said, “Robinson Lifestyle partner with TrueYou to offer an exclusive Luck & Love deal, where shoppers will receive fortune-boosting sim cards, worth 999 baht, and love-boosting sim cards for the first 88 shoppers on Valentine’s Day for any spending of 888 baht and beyond at restaurants and stores throughout the mall. True customers only need to spend 688 baht to enjoy the same privileges. Exclusive promotion from various stores, restaurants, movie theaters, and specialty stores will also be available throughout the campaign.
At every Lifestyle Centers, we will maintain strict measures to prevent the spread of COVID-19,
to provide a safe zone for our shoppers. We have “Robin Is Strict” signs throughout the mall, so that shoppers can continue to enjoy ‘eating, shopping, and playing in the safe space of 24 Robinson Lifestyle Centers nationwide.
For the Robinson The Great Chinese New Year 2021 campaign, Robinson Online also joins the celebration, together with leading brands in various categories: cosmetics – Estee Lauder, Clinique, La Mer, Mac, Bobbi Brown, Kiehl’s, and Lancome; home appliances and electronics – Dyson, Philips, Tefal, Panasonic, Zebra, and Slumberland; children’s items – Certainty, Lifree, Babylove, Mamypoko, Pigeon, Lego; fashion – Casio, Coach, Converse, Lee, Wrangler, Levi’s, Anello, and Rayban; and lastly, sports – Adidas and Nike. Enjoy up to 80% discounts and other deals from participating brands and receive Lucky Coupon, featuring up to 15% discount. Central The 1 credit card holders enjoy an additional 10% discount. Be prepared for Lucky Deal, featuring new items and promotions daily between 29 January – 12 February 2021
Click:
https://www.robinson.co.th/th/campaign/the-great-chinese-new-year
Join our New Normal Chinese New Year Celebration and enjoy the Robinson The Great Chinese New Year 2021 campaign from 29 January to 21 February 2021 at Robinson Department Stores (except Jungceylon Patong), Robinson Lifestyle Centers across the country, and Robinson Online: https://www.robinson.co.th/th/campaign/the-great-chinese-new-year from 29 January – 12 February 2021.
