ICONSIAM, a global landmark on the banks of the Chao Phraya River, has solidified its leadership in digital content and online communications by winning Best Brand Performance on Social Media in the Shopping Center & Department Store category at the 14th Thailand Social Awards. The achievement reflects its capability to produce outstanding, comprehensive content that effectively connects the brand with consumers across all social media platforms. Over the past year, its major campaigns and content, aligned with digital-era consumer behavior, generated phenomenal reach, reinforcing its role as a Global Experiential Destination that is not only a world-class lifestyle and tourism destination but also a powerful online community builder.
Mrs. Suma Wongphan, Executive Vice President of ICONSIAM Company Limited, stated that throughout 2025, ICONSIAM demonstrated exceptional online communication performance, generating more than 300 million total content reach across its main platforms—Facebook, Instagram, X, and TikTok—while achieving follower growth rates of up to 100% from various campaigns and content. These efforts not only drove online engagement but also translated social media power into tangible business outcomes and real traffic to the shopping complex. Major campaigns in 2025 that received overwhelming responses included the Amazing Thailand Countdown 2025, which featured real-time social media updates, propelling ICONSIAM to the No. 1 trending spot on X for three consecutive days and generating over 60 million community engagements, drawing massive crowds to ICONSIAM and significantly increasing New Year traffic. Another highlight was the Thaiconic Songkran Celebration 2025, a Soft Power campaign blending Thai culture with global lifestyle, which achieved viral marketing success with 165 million views on TikTok during the Songkran festival alone—resulting in increased festival traffic compared to the previous year and a significant rise in international visitors.
“Our core online communication strategy focuses on creating experiences through multi-format content tailored to customer preferences and behaviors, seamlessly connecting the online world with on-site experiences. We do not aim solely for reach or engagement metrics; we prioritize content quality and meaningful experiences for every follower. Winning Best Brand Performance on Social Media at the 14th Thailand Social Awards is a great pride for our entire team, reflecting our ongoing commitment to continuously developing and elevating ICONSIAM’s communications. We would also like to thank our customers and all community members for being part of every ICONSIAM story and campaign throughout the past year,” Mrs. Suma said.
This year’s award for Best Brand Performance on Social Media in the Shopping Center & Department Store category not only confirms ICONSIAM’s success in online metrics and engagement but also highlights its powerful ability to spark conversations, foster participation, and build long-term relationships with consumers in the digital age. It underscores ICONSIAM’s commitment to developing modern, high-quality communication platforms that create value for business partners, brands, retailers, and both Thai and international visitors, while continuing to generate new online phenomena alongside delivering exceptional lifestyle experiences in every dimension. The achievement also demonstrates its strength in leveraging creators and influencers to communicate the brand through Soft Power, achieving broad awareness both domestically and internationally.
This success serves as a major inspiration driving ICONSIAM to continue delivering extraordinary, beyond-expectation experiences through its online platforms for followers. ICONSIAM’s content can be followed via its website at www.iconsiam.com and on social media channels: Facebook, Instagram, and X under ICONSIAM.
