Bangkok – October 9, 2023 – ICONSIAM, a visionary mega-complex project along the Chao Phraya River that symbolizes the future world and serves as an iconic symbol of Thailand’s prosperity, proudly announces its 5th anniversary of monumental success. It stands as a game changer in the business landscape, elevating ICONSIAM to a globally acclaimed and essential destination.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., expressed, “ICONSIAM is immensely proud to announce the successful fulfillment of a vital mission, in line with the visionary objectives set by our three co-investors: Siam Piwat, Charoen Pokphand Group Public Company Limited, and Magnolia Quality Development Corporation Limited. The project has indeed become a magnetic force that has positioned Thailand as the foremost destination in the hearts of people worldwide. Today, ICONSIAM has been praised by both Thai citizens and visitors hailing from every corner of the globe as a new global destination and a genuine symbol of Thailand along the banks of the Chao Phraya River.”
Mr. Supoj furthers emphasized that over the course of its remarkable five-year journey, ICONSIAM has emerged as a pivotal game-changer and a crucial driving force that has contributed significantly to fortifying Thailand’s economy in the aftermath of the recent economic crisis. It has successfully established a new epicenter for both business and tourism along the Chao Phraya River and the Thonburi side of Bangkok, ushering in widespread prosperity and benefits for all. By 2024, ICONSIAM has set an ambitious target to increase the number of both Thai and foreign tourists in the Chao Phraya River area by more than 50% compared to 2019. This strategic initiative aims to bring about diverse benefits, not only to the surrounding communities but also to all businesses operating along the Chao Phraya River.
ICONSIAM has attracted over 5,000 million baht in foreign investments, a development that has led to the creation of more than 300,000 jobs. Additionally, it has significantly increased the land value along Charoen Nakhon Road and the vicinity of ICONSIAM, with land prices surging by over threefold. Consequently, the average land and building tax value has risen by 217%. Furthermore, the government sector has been actively involved in ongoing infrastructure enhancements, including the expansion of a transportation network encompassing the Purple Line, Blue Line, and Golden Line. This initiative extends travel options for both residents and tourists, encompassing car, skytrain, and boat transportation, thereby offering diverse and convenient travel choices. These efforts are reinvigorating the business ecosystem along the Chao Phraya River, restoring vibrancy and vitality to the area.
“ICONSIAM is regarded as one of the most iconic projects, serving as a convergence point where the best of Thailand meets the best of the world. It embodies the concept ‘The Best of Thailand Meets The Best of The World,’ seamlessly blending the rich tapestry of Thainess in all its dimensions with the marvels of wonders from every corner of the globe, all coming together to shine in the heart of Bangkok. We serve as a role model for the development of urban projects grounded in sustainability principles. Our approach revolves around the strategy of ‘Co-Creation,’ fostering collaboration and generating shared benefits for all stakeholders through the concept of ‘Creating Shared Value.’ This strategy enables our sustainable growth in tandem with all sectors, producing a positive impact on society, the community, and the environment. It stands as an integral part of our journey to elevate ICONSIAM to global greatness,” said Mr. Supoj.
“This victory has been made possible through the collaborative efforts of all our partners across various sectors, encompassing the government, private sector, civil society, and the communities closely linked to our projects. Hence, on this momentous occasion of ICONSIAM’s 5th anniversary, we extend a heartfelt invitation to all sectors to come together and celebrate under the theme ‘The 5th Anniversary of The ICON Unrivaled.’ Together, we can reaffirm to the world that Thailand stands on par with any nation across the globe.”
Further evidence of success lies in the continuous growth of operating results over the past five years. Additionally, ICONSIAM’s commitment to supporting SMEs is showcased through the distribution of income to 12,700 small entrepreneurs within SOOKSIAM and ICONCRAFT.
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., has shared that ICONSIAM’s operating results continue to exhibit consistent growth. Particularly the performance in the first six months of 2023, the company’s income surged by an impressive 25% compared to the previous year, 2022. ICONSIAM has successfully established a loyal customer base, encompassing both affluent Thai residents and discerning foreign tourists. Its strategy revolves around delivering exceptional experiences that exceed expectations while consistently organizing world-class events and positioning itself as a hub for exhibiting both Thai and world-class art pieces. Under the guiding principle of ‘Collaboration to Win,’ ICONSIAM has achieved resounding recognition as a world-class destination. This accomplishment has led to an environment where allied partners thrive together.
“We take great pride in the remarkable business growth of ICONSIAM, which has shared its success and prosperity with many of its neighboring allies, particularly the SMEs located in SOOKSIAM on the G floor of ICONSIAM. In the last five years, over 12,700 small-scale entrepreneurs have thrived alongside us, contributing to the transformation of SOOKSIAM into a renowned city that delights tourists and gains extensive attention on social media platforms worldwide. This benefit has also extended to an additional 840 Thai brands within ICONCRAFT, being located on on the 4th and 5th floors, showcasing the craftsmanship of Thai artisans to the eyes of travelers from all corners of the globe,” said Mr. Supoj.
Mr. Supoj furthers elaborated that in alignment with the government’s policy to support and invigorate the economy while drawing both domestic and international tourists, a comprehensive campaign has been devised to commemorate the 5th anniversary of ICONSIAM. As part of this initiative, a substantial budget of 500 million baht has been allocated to create an extensive marketing plan, encompassing grand spectacles, world-class events, enticing promotions, and a plethora of engaging entertainment activities. Thailand’s diverse soft power assets are harnessed as a compelling magnet to entice visitors from all walks of life. This initiative is set to roll out from October 2023 to February 2024, spanning a five-month period. With these efforts in place, there is strong confidence that the last quarter of this year will see a 70% increase in visitor numbers.
Thapanee Kiatphaibool, the governor of the Tourism Authority of Thailand (TAT), expressed, “ICONSIAM is a source of immense pride for Thai people. The name ICONSIAM shines as a prominent highlight of Thailand and stands as a foremost landmark that draws a substantial number of tourists to our country. ICONSIAM fulfills a wide spectrum of needs, serving as a cultural hub, offering diverse activities and culinary delights, and showcasing traditional festivals. All these elements constitute Thailand’s soft power. TAT extends its heartfelt gratitude to ICONSIAM for its contribution to stimulating the tourism economy of Thailand.”
Bangkok governor Chadchart Sittipunt remarked, “When it comes to the key to the city’s success, the government sector plays a vital facilitating role. However, it’s noteworthy that many projects are also effectively driven by the private sector. In the past, ICONSIAM has curated numerous engaging waterfront activities, among them a captivating kite flying festival. This event proved to be enchanting as it provided families with an opportunity to participate in activities that are often rare to come by. Additionally, the iconic countdown event held at ICONSIAM has gained international recognition, firmly establishing itself on the global events map. These examples underscore the fact that a city’s success cannot rely solely on the government’s efforts. While the government plays a crucial facilitating role, the private sector often does better in organizing events and understanding the preferences and interests of tourists.”
“This year marks our dedicated focus on leveraging soft power to stimulate tourism. The government is also planning an initiative called ‘Colorful Bangkok’ to infuse the city with colorful activities. Especially during the festive month of December, the city will come alive with the Winter Festival. It’s imperative that we collaborate closely, and the benefits will be reaped by both the city and the nation. Together, we aspire to make our city a welcoming and vibrant place for all.”
Sanan Angubolkul, Chairman of the Board of the Thai Chamber of Commerce and the Board of Trade of Thailand, said, “The operations and achievements of ICONSIAM, now celebrating its 5-year anniversary, have undeniably demonstrated its ability to noticeably enhance the quality of life for people in the Thonburi side of the city. Simultaneously, ICONSIAM serves as a pivotal landmark in shaping Thailand’s image, contributing significantly to the nation’s economy and providing economic support to people, especially SMEs. This support facilitates the continuous growth of business operators, spanning from large enterprises to medium-sized and small-scale businesses.”
Aliwassa Pathnadabutr, Chairman of CBRE (Thailand) Company Limited, noted, “The rise of ICONSIAM should be viewed as a significant value addition to the surrounding region, particularly in the Charoen Nakhon-Khlong San area. Its presence has ignited interest among project developers and investors, leading to a rise in land prices, which have increased more than threefold. Along the river next to Charoen Nakhon Road, land prices have risen from a range of 150,000 to 250,000 baht per square meters to an impressive 800,000 to 900,000 baht per square meters. Similarly, across the street on Charoen Nakhon Road, prices have seen a remarkable increase, rising from 150,000 baht per square meters to 640,000 baht per square meters as of today. Furthermore, the enhancement of infrastructure and transportation systems, encompassing road networks, rail systems, and waterways, has made the Charoen Nakhon-Khlong San area even more appealing.”
Commander Prinya Rakwathin, President of the Association of Chao Phraya Commerce and Business, remarked, “When we reflect on the launch of ICONSIAM five years ago, we must acknowledge that its inauguration served as an immensely powerful draw for businesses along the Chao Phraya River, spanning the entire route from Bangkok Bridge to Pinklao Bridge. ICONSIAM has added a vibrant and enriching dimension to the experiences of both Thai residents and foreign visitors in Thailand. Its positive impact extends to stimulating the economy for businesses along the Chao Phraya River, yielding favorable outcomes across various aspects, including the passenger ship system, tour boats, hotels, condominiums, and a variety of riverside activities. This has significantly boosted growth figures within the tourism business sector along the Chao Phraya River.”
Assoc. Prof. Dr. Niramon Serisakul, Associate Professor in the Department of Regional and Urban Planning at the Faculty of Architecture, Chulalongkorn University, and Director of the Urban Design and Development Center (UddC), stated, “ICONSIAM and UddC have been longstanding partners, working collaboratively to contribute to the development of the Kadi Chin-Khlong San area. Our collaboration extends beyond physical enhancements, covering the creation of green spaces in the neighborhood, bridge planting initiatives, and adjustments to public parks. In addition, we actively engage in organizing events and activities to raise awareness about the cultural heritage district, which represents a rich tapestry of multiculturalism, encompassing Buddhist, Christian, and Islamic influences. We have also provided support for the establishment of the Kadi Chin-Khlong San Community Foundation, an organization that serves as a unifying force for networks driving the development of the district.”
Asst. Prof. Dr. Tatchaya Wannabovoradet, Dean of the Faculty of Humanities and Social Sciences at Bansomdejchaopraya Rajabhat University, commented, “Typically, a department store is just a retail space. However, ICONSIAM has set higher aspirations, establishing a new standard for business institutions that are committed to community engagement. It has successfully fostered collaboration among the private sector, higher education institutions, the youth of the nation, and the local communities. This partnership leverages soft power and localization to showcase the unique arts and cultural highlights of the community on a global stage. The goal is to facilitate the development and sustainable growth of the community.”
Krisana Lalai, the president of Friendly Design for All Foundation, emphasized, “Individuals using mobility aids rely heavily on critical infrastructure, particularly universal design architecture. This design ethos ensures that every visitor feels a sense of friendliness and warm welcome through the design elements. ICONSIAM stands as a benchmark for Thailand’s preparedness in this regard. The space is thoughtfully designed to be welcoming to all, regardless of their ethnicity or religious beliefs. It has built an environment where we don’t feel disabled or burdensome to those around us. It’s a place that embraces inclusivity, ensuring no one is left behind or isolated in the car.”
- The 5th-anniversary celebration promises to be an extraordinary event, offering an experience that goes beyond expectations. ICONSIAM has partnered with five distinguished partners from five different countries to craft a grand spectacle, featuring world-class events and a multitude of engaging entertainment activities. ICONSIAM’s Managing Director, Supoj Chaiwatsirikul, has announced a special promotional campaign in collaboration with KBank Credit Card. This campaign, titled “ICONSIAM – The 5th Anniversary of The ICON Unrivaled,” will run from November 9, 2023, to January 14, 2024. During this special campaign, participants will have the chance to win exciting prizes, including a Tesla Model 3 electric car, exquisite diamonds from the Jubilee brand, travel miles from Qantas Airline, and a host of other valuable prizes, collectively worth over 20 million baht. Additionally, ICONSIAM has partnered with Klook, Trip.com, and KKday to create a dedicated campaign catering to tourists who visit the shopping complex.Moreover, ICONSIAM will provide an Exclusive Welcome Package to tourists staying in 14 partner hotels, aiming to deliver joy and ensure an exceptional shopping experience for all customers during the special occasion of ICONSIAM’s 5th anniversary.ICONSIAM is also collaborating with five partners from five different countries to organize the remarkable “World Collaboration” phenomenon, celebrating its tremendous success. Spanning from October 2023 to February 2024, there will be an extensive and dynamic five-month series of marketing activities aimed at invigorating the economy and drawing tourists. This initiative solidifies its position as Thailand’s premier ‘Global Destination,’ offering the most diverse and comprehensive world-class entertainment festival.
The ICONIC of Global Arts and Collectibles Events
The ICONIC Treasure
“Bangkok Art Auction,” a company within the ART TANK GROUP led by Sermkhun Kunawong and Muanfun Sirikorn Kunawong, is organizing a special auction event called “The ICONIC Treasure” to commemorate the 5th anniversary of ICONSIAM. This event will feature a curated collection of priceless artworks by world-class artists, masterpieces by Thai master artists, and rare items. The auction will take place from November 9 to 12, 2023, at True ICON Hall on the 7th floor of ICONSIAM.
Monet & Friends Alive Bangkok
ICONSIAM is hosting an exhibition of world-class immersive digital art titled “An Immersive Adventure into French Impressionism.” This exhibition features the works of Claude Monet, one of the most influential French Impressionist artists, and 14 other painters. Visitors can embark on this world-class digital immersive art exhibition from September 22, 2023, to January 7, 2024, at the Attraction Hall on the 6th floor of ICONSIAM.
Xu Hongfei World Tour Exhibition – Thailand: Love in Siam
ICONSIAM is hosting an exhibition of sculptures by the renowned Chinese artist Xu Hongfei, known for his sculpture series “Chubby Women in Thailand,” which has achieved great success with a total of 50 exhibitions held in 20 national art museums and landmarks worldwide since 2013, including France, Australia, Italy, England, Singapore, Turkey, America, Germany, Cuba, Japan and many more. This exhibition will be available for viewing from October 5 to 12, 2023, at River Park and from October 13 to December 20, 2023, at Napalai Terrace on the 7th floor.
The ICONIC of Global Collaboration Events
“Celebrate like never before” – Invitation to World of Frozen
ICONSIAM has collaborated with Hong Kong Disneyland Resort to introduce Olaf, a beloved character from Disney’s renowned animation “Frozen,” in an exclusive design created specifically for Thailand. Standing at an impressive height of 10 meters, this unique Olaf statue incorporates distinctive Thai elements. It features the first-ever triangular pillow for Olaf, and it also comes with an invitation card as a representative from the World of Frozen. This collaboration marks a significant event in Asia, celebrating ICONSIAM’s 5th anniversary and the grand opening of the World of Frozen, which is set to be unveiled on November 20 at Hong Kong Disneyland.
In Thailand, this colossal 10-meter Olaf sculpture will be seated on a pillow, ready to warmly welcome and impress both Thai and international tourists visiting from October 9 to November 30, 2023, at River Park on the G Floor of ICONSIAM.
JUXTAPOSED 2023 Hong Kong Fashion in Bangkok
The debut of the immersive show phenomenon marks the international showcasing of Hong Kong fashion design creations. This exhibition is part of the opening highlights during Hong Kong Week 2023. Audiences in Bangkok, Thailand, will have the opportunity to immerse themselves in the world of fashion, culture, and progressive technology as they witness a fashion show featuring the creative works of 52 designers from Hong Kong and 4 Thai designers. This unique fashion show will be presented on a real catwalk stage, seamlessly merging with the virtual world in the metaverse through cutting-edge technology. It promises to be an unforgettable and inspiring fashion show experience that will leave a lasting impression on viewers.
Partake in this incredible experience and join in the celebration of ICONSIAM’s 5th anniversary, which will take place from October 22 to November 5, 2023, at Charoen Nakhon Hall on the M Floor of ICONSIAM.
Bangkok Illumination 2023
Prepare to be enchanted by the spectacular annual illumination festival along the picturesque banks of the Chao Phraya River. This event is a celebration of joy, a warm welcome to the Christmas festival, a farewell to the passing year, and a cheerful embrace of the new year. Marvel at the radiant and enchanting light decorations adorning the Chao Phraya River’s banks, as well as a procession of Christmas trees, beautifully infused with the essence of Thainess. This magical experience will take place from November 1, 2023, to January 5, 2024, at River Park within ICONSIAM.
- The WAGASHI Japanese Sweets & Food FestivalSiam Takashimaya Department Store at ICONSIAM is celebrating its grand 5th anniversary by hosting a traditional-style sweets festival called “The WAGASHI Japanese Sweets & Food Festival.” During this event, visitors will have the opportunity to savor the deliciousness of traditional-style Japanese sweets, known as “Wagashi,” prepared authentically by five renowned chefs from five Japanese restaurants who have flown in specifically for this occasion. This premium menu is a special offering in honor of Siam Takashimaya Department Store’s 5th anniversary and will be available from November 13 to 24, 2023, at Charoen Nakhon Hall on the M Floor of ICONSIAM.Ikebana & Flower ShowVisitors will also have the unique opportunity to immerse themselves in the rich Japanese culture. They can appreciate the beauty of Japan’s ancient art of flower arrangement, known as “Ikebana.” This art form is one of the three cultural gems that are rarely encountered. The event, presented under the concept of “Journey of Rose,” blends Thai and Japanese floral elements.As part of the celebration for the 5th anniversary of ICONSIAM and Siam Takashimaya Department Store, as well as the 50th Anniversary of the Ikebana Association International Bangkok Chapter 177, visitors are invited to experience demonstrations of Japanese-style flower arranging, enjoying ballet performances, and participating in numerous workshop activities. The event will take place from November 25 to 28, 2023, at Charoen Nakhon Hall on the M Floor of ICONSIAM.World Luxury Fashion Show
This is the year’s most prestigious fashion show featuring renowned luxury brands, bringing a world-class runway to Bangkok for the first time. The event will take place at ICONSIAM in December.The Legendary Dragon 2024 by Miguel ChevalierMiguel Chevalier, a world-renowned French artist and pioneer in digital art, is returning with a magnificent display of digital art to usher in the Year of the Dragon. Prepare to be amazed by “The Legendary Dragon,” a creation crafted using interactive graphic techniques that enable viewers to immerse themselves in the dragon’s belly and become an integral part of this legendary artist’s masterpiece. This captivating experience runs from January 12 to February 4, 2024, at River Park, ICONSIAM. - The ICONIC of Unrivaled Celebration EventsICONSIAM The Chao Praya River of ProsperityICONSIAM is dedicated to upholding the tradition of Loy Krathong while also contributing to the preservation and sustainability of the Chao Phraya River, ensuring its enduring beauty. This commitment aligns with the collaborative environmental protection policy, emphasizing the use of natural materials and highlighting the interconnectedness of four key elements: the environment, the social community, culture, and international relations. Visitors can look forward to an extraordinary entertainment extravaganza celebrating the river worship festival of the year. Everyone will be enchanted by a spectacular show that seamlessly blends light, color, and sound against the backdrop of the breathtaking Chao Phraya River scenery. Witness the splendor of the Noppamas procession and explore an exhibition featuring international krathongs by embassies of 15 different countries.Visitors can immerse themselves in the richness of Thai culture and traditions through a variety of activities offered by SOOKSIAM. As part of the celebration, five distinct Krathongs have been crafted, each reflecting the unique identity of Chiang Mai, Tak, Sukhothai, Samut Songkhram, and Roi Et provinces. These efforts contribute to the preservation of valuable cultural traditions and showcase the beauty and grace of the Chao Phraya River to a global audience on November 27, 2023.ICONSIAM – The 5th Anniversary of the ICON UnrivaledICONSIAM, in collaboration with its partners, is organizing a magnificent event to celebrate its achievements, The event, ‘ICONSIAM – The 5th Anniversary of the ICON Unrivaled,’ will feature a dazzling light and sound show on the majestic Chao Phraya River, captivating the eyes of all observers. The spectacle will envelop every corner of ICONSIAM, further emphasizing the concept of “the best of Thai excellence meets the best from around the world.”As part of this celebration, renowned artists and actors from Thailand, along with globally acclaimed foreign actors and artists, will grace the red carpet at ICONSIAM to commemorate its 5th anniversary with global success. This grand event will take place from November 9 to 11, 2023, and is open to the general public to enjoy free of charge.
VIJIT CHAO PHRAYA
TAT, in collaboration with ICONSIAM and its partners, will be hosting the event “VIJIT CHAO PHRAYA,” a magnificent display of lights and colors along the Chao Phraya River. This event aims to promote tourism in the Bangkok area and create a vibrant ambiance along the Chao Phraya River with illuminated displays and cultural performances at night, extending a warm welcome to Thai and international tourists.
Muay Thai Festival 2023
ICONSIAM, in collaboration with its partners, is hosting the “Muay Thai Festival 2023,” a prestigious event that celebrates the pride of the Thai people. This festival, taking place from December 3 to 5, 2023, at River Park, ICONSIAM, aims to collectively promote Thai martial arts, a form of soft power, that plays a vital role in advancing Thailand’s economy to a global scale, earning admiration from around the world
ICONSIAM World of Gifts 2023
This enchanting celebration of the year’s greatest gift will be held from November 30, 2023, to January 8, 2024, at Charoen Nakhon Hall, ICONSIAM. The highlight of the event is the “Regenerative Christmas Tree,” a stunning creation by Witchulada Panthanuvong, an artist renowned for her “Turn waste into art” philosophy. The Christmas tree is ingeniously crafted from upcycled materials, utilizing 2,000 kilograms of waste materials. Additionally, visitors will discover a kingdom filled with over 1,000,000 gifts, emphasizing ICONSIAM’s status as “The Iconic Gifting Destination” offering the most comprehensive and diverse array of gifts.
ICONSIAM is offering a special gift-wrapping service for its valued customers, featuring uniquely designed paper created by Chararat Saraaporn, also known as Mackcha, a renowned artist known for her character Charlotte, which beautifully conveys emotions and feelings. This service aims to enhance moments of happiness and togetherness for customers.
Amazing Thailand Countdown 2024
For the ultimate world-class countdown event along the Chao Phraya River, the “Amazing Thailand Countdown 2024” promises to be a grand culmination of the year, taking place at one of Thailand’s most iconic landmarks, celebrated as a symbol of the nation and globally recognized as a top “Global Countdown Destination.”
This spectacular event is the result of collaboration among partners from various sectors. Visitors will have the opportunity to enjoy an environmentally friendly fireworks display that stretches along a 1,400-meter section of the riverbank. Additionally, there will be a lively festival featuring concerts by renowned Thai artists, spreading joy to both Thai residents and tourists from all over the world during the New Year celebration. The festivities will take place at River Park, ICONSIAM over three days from December 29 to 31 this year.
ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024
ICONSIAM is actively participating in ringing in the New Year and upholding significant Thai-Chinese traditions by hosting the event “ICONSIAM ETERNAL PROSPERITY CHINESE NEW YEAR 2024.” This extraordinary spectacle commemorates the Chinese New Year Festival, which marks the Year of the Golden Dragon and will unfold along the Chao Phraya River.
Visitors will be treated to a series of astounding performances that are rarely seen elsewhere. These incredible shows can be witnessed between February 7 and 11, 2024, at River Park, G Floor, and Charoen Nakhon Hall, M Floor.
