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<\/a><\/em>Emotional Touch: \u201cManee Character\u201d Embodies Best Friend, Boosts Recognition<\/em><\/li>\n\u201c<\/strong>Siam Commercial Bank<\/strong>\u201d (<\/strong>SCB) has been driving SCB EASY mobile banking application to the next level. The application is now transforming itself into a powerful digital platform to best answer to digital-age consumers\u2019 lifestyles. Embracing \u201cHappy Transaction\u201d concept, it seeks to deliver good feelings to its users every time they make a transaction via SCB EASY. In support of the app, SCB launches \u201cSCB EASY Freenomenon\u201d campaign and positions itself as the first bank to cancel fees for five most popular types of financial transactions via SCB EASY: 1)<\/strong> Money transfers across clearing zones; 2) Real-time interbank transfers; 3) Top-ups; 4) Bill payments; and 5) Cardless cash withdrawals across clearing zones. Fees cancellation has been in effect since 26 March 2018. For Emotional Touch, \u201cManee\u201d character is used to communicate friendliness, cheerfulness, and simplicity. The character represents SCB EASY, which positions itself to be your best friend and Be Everything. \u201cBella Ranee\u201d, the latest presenter for SCB EASY, will play \u201cBella Manee\u201d in \u201cManee\u2019s Story\u201d commercial. <\/strong>SCB EASY aims to become a platform that connects all societies together and to comprehensively respond to consumers\u2019 financial lifestyles. SCB expresses confidence that the number of SCB EASY downloads and users will soar past 10 million before the end of this year. The app is expected to help push <\/strong>Thailand towards the cashless society.<\/strong><\/p>\n \u00a0 Mr. Tana Pothikamjorn First Senior Vice President, Digital Banking Division<\/strong> at SCB,<\/strong> says, \u201cThis year, our digital-banking operations continue to focus on being the ultimate platform for well-connected society. This is because we aim to comprehensively respond to our customers\u2019 needs. Our vision is about operating as a large technology-driven and data-based platform within the next three years. Since the beginning of 2018, we have launched many new features for SCB EASY. Some of the latest launches include \u201cSCB EASY Digital Lending\u201d, <\/strong>which facilitates lending services via mobile banking, and SCB EASY<\/strong> E-Marketplace<\/strong>, such as \u201c<\/strong>SCB EASY Gifts<\/strong>\u201d<\/strong>and \u201cSCB EASY Movies.\u201d <\/strong>SCB EASY Gifts function offers users the ability to transfer money as cash gifts on special occasions such as Chinese New Year, the highlight being that the feature allows for an auspicious transfer amount even in decimals \u2013 something actual cash could not offer. Another latest E-Marketplace innovation is \u201c<\/strong>SCB EASY Movies\u201d <\/strong>#wepreparemovieticketforyou, which is launched through SCB collaboration with \u201cSF\u201d. The new addition enables users to buy SF movie tickets via SCB EASY, <\/strong>responding to the need of Thailand 4.<\/strong>0 lifestyle consumers who love watching movies and the convenience of online ticket purchases. <\/strong>We have developed Partner API Platform to ensure standard, stable, and fast connections with our partner\u2019s system. Moreover, SCB EASY offers full credit-card services. Customers can turn to the app to activate, block, or unblock their credit cards, redeem rewards from credit-card usage via, and purchase investment fund units through SCB EASY. Users can also now purchase products and services by scanning QR code and selecting credit card as a source of fund, hence eliminating to carry physical cards. On top of this, SCB EASY presents several other features for its users\u2019 maximum convenience. Users for example can fast access their app\u2019s account via fingerprint or facial recognition. SCB EASY is now the mobile-banking platform that offers the highest credit limit. The app can also alert customers about credit-card, housing-loan and car-loan due dates. It is possible for users to schedule payments in advance as well\u201d.<\/p>\n <\/p>\n \u00a0<\/em><\/strong>\u201cAfter we revamped SCB EASY and its platform last August, the number of our customers has increased by more than 300,000 every month on average. Our app has now had more than 6.5 million users, 75% of them is active. About 150 million financial transactions have been conducted via SCB Easy every month. Money transfers, top-ups and bill payments are three most popular types of transactions,\u201d he adds. <\/em><\/strong><\/p>\n \u00a0<\/strong><\/p>\n Mr. Thana Thienachariya, Senior Executive Vice President and Chief Marketing Officer at SCB, <\/strong>says, \u201cWe have gone ahead with \u201cGoing Upside Down\u201d strategy in pursuit of becoming The Most Admired Bank. We plan to materialize Bank as a platform, the one that not only comprehensively responds to customers\u2019 needs but also delivers the \u201c<\/strong>Better<\/strong>–<\/strong>Faster<\/strong>–<\/strong>Cheaper<\/strong>\u201d. In the latest move, we have launched \u201c<\/strong>SCB EASY Freenomenon<\/strong>\u201d<\/strong> campaign to bring our \u201cHappy Transaction\u201d to the next level. The campaign is designed to create good feelings for SCB EASY users every time they makes a transaction via the app. With this campaign, SCB becomes the first bank to cancel fees for five popular types of transactions: 1)<\/strong> Money transfers across banking zones; 2) Money transfers to other banks; 3) Top-ups; 4) Bill payments; and 5) Cardless cash withdrawals across banking zones. Fee cancellation has taken effect from March 26 onward. Before this, SCB has already launched SCB Connect on LINE platform to keep customers updated about every transaction involving their financial accounts. The service is free. SCB Connect has received warm response, attracting nearly two million users. This is the fastest growing sector of SCB services\u201d<\/em><\/strong><\/p>\n <\/p>\n \u201c<\/em><\/strong>The phenomenon is facilitating SCB EASY\u2019s image transformation from \u201cEasy to Friendly\u201d. SCB has now taken a new challenge in getting rid of the long-established belief that banks will charge customers fees for transactions made. Because we seek to turn SCB into the Bank as a platform, we trust that new-generation SCB must be highly accessible and friendly to everyone. The \u201cSCB EASY Freenomenon\u201d campaign will pave way for SCB to become the Bank as a platform for the well-connected society. We aim to fulfill every financial lifestyle in the Digital Age,\u201d he adds. <\/em><\/strong><\/p>\n <\/p>\n<\/a><\/em><\/strong><\/p>\n<\/a><\/em><\/strong><\/p>\n